DermaFurttal is a newly founded dermatology practice in the Furttal region near Zurich. When the project started, nothing existed — no name recognition, no visual identity, no digital presence.

The work covered the full brand stack. Positioning and naming logic came first, grounding the practice geographically and categorically. From there, the visual identity was built around a restrained colour system and a logo mark referencing skin layers — medically credible without being cold. Every element was documented into a complete CI/CD, giving the client a system they could hand to any vendor without design oversight.

The website followed the same logic: short patient journey, clear service structure, and a booking flow integrated directly into the site. One coherent experience, from first impression to confirmed appointment.

DermaFurttal opened its doors with a brand presence that matched the quality of care it delivers — nothing provisional, nothing to fix later.

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