CSS Versicherungen
Visual Base for active365 & enjoy365
Redesigning CSS’s Health & Lifestyle Platforms which both promote and reward healthy lifestyles among the policyholders of CSS Insurance.
As part of the rebranding of CSS Insurance’s lifestyle platforms active365 and enjoy365, I was responsible for developing a unified design system that seamlessly fits into CSS’s renewed corporate visual identity.
The system had to support and harmonize three distinct but interlinked offerings:
– active365, a wellness app focused on movement, mindfulness, and nutrition
– enjoy365, an exclusive online shop with curated health products and member discounts
– and the CSS Coin, a digital currency for purchasing health-related goods and services
The challenge was to ensure visual and functional consistency across this ecosystem—each brand with its own tone and purpose, yet part of one coherent experience. From typography and color palettes to UI components, interaction design, and iconography, the system was built for scalability, clarity, and emotional resonance.
This project illustrates how thoughtful system design can bring together multiple brands and user touchpoints into one compelling, health-oriented digital universe.
Visit active365 in the App Store
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