For the redesign of the digital platform for Bern Welcome – representing the touristic regions of Bern, Emmental, Laupen, Gantrisch, and Oberaargau – I was responsible for the full digital experience, from the ground up. This included the information architecture, UX concept, UI design, and digital marketing measures.

The result is a modular, content-rich platform that unifies a wide variety of offerings under one consistent and intuitive digital umbrella. Features include a comprehensive event calendar, a shop, interactive wizards, and specialized landing pages for different audiences—all tailored to promote engagement and discovery across devices.

This project was a deep dive into the complexities of regional tourism communication, and a great example of how UX and design can create clarity and connection in multi-stakeholder environments.

This type of project was a team effort with the partners Tom Schrämli and the expertise of Youengeneering.

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