Anatolia
Identity for an authentic Turkish restaurant
Rebranding of a traditional Turkish restaurant aiming to attract a more younger audience.
Anatolia is a local Turkish restaurant which serves authentic food from a region near the Black Sea in Turkey.
The goal of the rebranding is to give the brand a refresh and to introduce the Turkish cuisine and culture to a more modern, younger crowd but to also reaffirm his position among the loyal Turkish consumers for whom the restaurant is a place that soothe their nostalgia about Turkey.