Premium wines since 1844.

A state-of-the-art online-shop for exclusive wines.

Baur au Lac Vins from Zürich is the wine specialist since 1844.

Since the very beginning, Baur au Lac Vins has focused on quality wines and exclusivities paired with premium service. This quality of standard should also be reflected in the new online shop. And that's why they commissioned MySign and BUERGY to conceive, design and develop a new shop.

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Next to a wide range of wine and exclusive champagnes, Baur au Lac Vins offers its customers a handpicked selection of delicatessen - both in-Store and online. As a specialist retailer with a strong heritage, Baur au Lac Vins sells only 1A branded products and focuses on offering the highest level of products and service to its customers. And since online-shopping became a highly performant market in the last years, everybody in the team knew that the shop needs to be just perfect to drive sales.

eCommerce strategy from the bottom up

As we defined the eCommerce experience, we put the wine enthusiast at the heart of our efforts. Focused on best-practice and established user behaviour, we designed a site framework that brings the extensive range of products in a lean and quick way to its audience. To achieve this goal, we followed a strict process; we created the IA, then made paper-tests with user groups, followed by high-fidelity wireframes in a clickable prototype before transferring everything into a clickable design-prototype which has also been tested by many people in two separate sessions. Only after that, we started production to develop the system.

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The result: A fully fledged online-shop

Throughout the user journey, brand storytelling and product presentation work together, seamlessly blending information and sales. With simplicity at the core of the user experience, we brought the site to life with rich content and delightful micro-interactions that inspire customers to browse as well as buy. After just four months of development, the new Online-Shop online shop went live.

More Work

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The swiss creative studio working at the crossover between digital design, visual art and communication.

BUERGY’s work encompasses high-end digital design and interactive experiences, graphics and identity, exhibitions, installations and communication. It is the studio where the owner of the business is also the creator of the work and serves as the primary contact for every client. This reflects our conviction that great design cannot happen without passion, intelligence and personal commitment, and is demonstrated by a portfolio that spans two decades and a wide range of prestigious clients from all industries. They all value the direct access to quality work and efficiency.

The company is based on a passion for ideas and works as a multi-disciplinary creative studio - focussing on digital design, visual art and communication. While the range of activities constantly evolves, BUERGY's ethos does not: Our ambition is to create kick-ass ideas, solid concepts and awesome designs which truly engage audiences and drive your goals - regardless of touchpoint, media or discipline. A selected network of specialists combines our creative work with rock solid execution. We may be small; but we are to small to fail. If you like what you read here, you should get in touch.


The services I provide with confidence.


  • Creative Direction
  • Art Direction
  • Channel agnostic ideation
  • Brand and marketing strategy
  • Advertising


  • Cross-device interaction design
  • Digital concept development
  • User experience and IA
  • Explorative design studies
  • Audits and reviews


  • Visual and graphic design
  • Identity and branding
  • Content production services
  • Physical design and scultpting
  • Artistic concepts

Networking Partners

They are not pretty - but pretty awesome.

    Apps for Smartphones and Tablets
  • bnzk GmbH
  • Huebschmann
  • Digital-ist-besser
  • Before and After
    Creative Film Services
  • viu
  • Stephan Fallucchi
    Film / Photography
    Video production
  • Republica AG
    Advertising Agency
  • Schwede + Schwede
    Social Media / Consulting Services
  • Gnocchi GmbH
    Digital Marketing
  • Somcom GmbH
    Graphic Design


They are all awesome. Seriously!

  • Solar Impulse
  • UBS Switzerland AG
  • SIX Paymit
  • Swiss Post Ltd
  • MIGROS Aare
  • IKEA
  • upc cablecom
  • Welle7
  • Republica
  • MySign
  • Losinger Marazzi
  • Arosa Lenzerheide
  • McDonald's
  • SC Bern
  • Baur au Lac
  • Cornèrcard
  • and maybe you?

Get in touch

Work with BUERGY and get it done.

Office and Atelier

Recheraulaz 10
3280 Murten/Meyriez

+41 78 830 97 09



Yes, let’s talk business!

Are you interested in collaborating? Then get in touch! You can talk to me in German, English, French, Portuguese or Spanish.


Recheraulaz 10
3280 Murten

+41 788 309 709


Legal Disclaimer

BUERGY GmbH, ("B") provides to you this website ("Web Site") for your informational, educational and entertainment use. The following Legal Disclaimer governs your access and use of this Web Site. Please read these Terms of Use carefully before using this Web Site. When used in these Disclaimer, "we" and "our" means BUERGY GmbH as a legal entity, and "you" and "your" refers to any individual, company or legal entity that accesses or otherwise uses this Web Site.

Privacy Policy

1. Content

The author reserves the right not to be responsible for the topicality, correctness, completeness or quality of the information provided. Liability claims regarding damage caused by the use of any information provided, including any kind of information, which is incomplete or incorrect, will therefore be rejected.

2. Referrals and links

The author is not responsible for any contents linked or referred to from his pages - unless he has full knowledge of illegal contents and would be able to prevent the visitors of his site from viewing those pages. If any damage occurs by the use of information presented there, only the author of the respective pages might be liable, not the one who has linked to these pages.

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The author intended not to use any copyrighted material for the publication or, if not possible, to indicate the copyright of the respective object. The copyright for any material created to showcase the projects is reserved to the respective client and their further relations. Any duplication or use of objects such as images, concepts, sounds or texts in other electronic or printed publications is absolutely not permitted without the author's agreement.

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This disclaimer is to be regarded as part of the Internet publication which you were referred from. If sections or individual terms of this statement are not legal or correct due to your geographical location, the content or validity of the other parts remain uninfluenced by this fact.

6. Links to third-party sites

This web site may provide links to third-party Web Sites as a service to the visitors. These Web Sites may operate independently from BUERGY. In addition, some of the content appearing to be on this site is in fact supplied by third parties, for example, in instances of framing of third- party Web Sites or incorporation through framesets of content supplied by third-party servers. BUERGY cannot control and is not responsible for the information collection, accuracy and privacy practices of such third-party Web Sites, which certainly differ from those of this site.

7. Children's on-line privacy protection

BUERGY GmbH understands the importance of protecting children's privacy, especially in an on-line environment. However, we cannot ensure that the content shown on this website suits. Therefore, the site is not intentionally designed for or directed at children 13 years of age or younger, and BUERGY will not intentionally collect or maintain information about anyone under the age of 13.

8. Consent

By using the site, you consent to the collection, use, and storage of your information by us in the manner described in this Privacy Policy and elsewhere on the Site. We reserve the right to make changes to this Privacy Policy from time to time. We will obviously not alert you to any such changes.


If you have any questions about this Privacy Notice, please feel free to email at:

Switzerland, January 1st 2018.