There is no doubt that 360-degree videos are stunning. Now there is an easy way to experience virtual reality for a broad audience...and BUERGY is experimenting with it.
It’s fast, it runs on mobile and the potential audience isn’t limited to owners of VR goggles. 360° content is certainly an amazing way to tell stories and to market your products. The 360° videos offer a relatively easy bridge to experience "Virtual Reality" on the go - you just need a mobile phone and an internet connection.
VR uses an array of sensors to precisely track the movement of your head and/or mobile device. The computer then perfectly maps the real-world movement onto your view of a virtual world. If you turn your head to the left in the real world, the computer exactly mimics your movement in the rendered world. When executed perfectly, VR tricks your brain into thinking that what you see is real, on both a conscious and subconscious level. Viewers using a desktop environment such as Youtube or Google’s Chrome browser can pan around in any direction in the 360-degree videos. The videos are shot using special cameras that look in all directions, and software stitches together all the video.
When you are on mobile, it’s like you are in the video itself and as you move your phone, the view in the video moves with it. Where as wearers of headsets like Oculus Rift or Google Cardboard can see images in three dimensions as they swivel the head around to change their view.
“...at the end "real" is just electrical signals interpreted by your brain.”
VR will likely impact many major industries including gaming, education, healthcare, fitness, e-commerce, social, mobile, entertainment, technology, real estate and travel to name a few. People can already tour such locales as the Palace of Versailles and Pompeii in 360 degrees from home. Now they can watch live orchestras, attend big sports events and walk virtually through an art gallery! The possibilities are endless!
BUERGY will be showing off a slate of 360-degree videos in the next months, so be sure to come back here again.
The swiss creative studio working at the crossover between digital design, visual art and communication.
BUERGY’s work encompasses high-end digital design and interactive experiences, graphics and identity, exhibitions, installations and communication. It is the studio where the owner of the business is also the creator of the work and serves as the primary contact for every client. This reflects our conviction that great design cannot happen without passion, intelligence and personal commitment, and is demonstrated by a portfolio that spans two decades and a wide range of prestigious clients from all industries. They all value the direct access to quality work and efficiency.
The company is based on a passion for ideas and works as a multi-disciplinary creative studio - focussing on digital design, visual art and communication. While the range of activities constantly evolves, BUERGY's ethos does not: Our ambition is to create kick-ass ideas, solid concepts and awesome designs which truly engage audiences and drive your goals - regardless of touchpoint, media or discipline. A selected network of specialists combines our creative work with rock solid execution. We may be small; but we are to small to fail. If you like what you read here, you should get in touch.
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