There is no doubt that 360-degree videos are stunning. Now there is an easy way to experience virtual reality for a broad audience...and BUERGY is experimenting with it.
It’s fast, it runs on mobile and the potential audience isn’t limited to owners of VR goggles. 360° content is certainly an amazing way to tell stories and to market your products. The 360° videos offer a relatively easy bridge to experience "Virtual Reality" on the go - you just need a mobile phone and an internet connection.
VR uses an array of sensors to precisely track the movement of your head and/or mobile device. The computer then perfectly maps the real-world movement onto your view of a virtual world. If you turn your head to the left in the real world, the computer exactly mimics your movement in the rendered world. When executed perfectly, VR tricks your brain into thinking that what you see is real, on both a conscious and subconscious level. Viewers using a desktop environment such as Youtube or Google’s Chrome browser can pan around in any direction in the 360-degree videos. The videos are shot using special cameras that look in all directions, and software stitches together all the video.
When you are on mobile, it’s like you are in the video itself and as you move your phone, the view in the video moves with it. Where as wearers of headsets like Oculus Rift or Google Cardboard can see images in three dimensions as they swivel the head around to change their view.
“...at the end "real" is just electrical signals interpreted by your brain.”
VR will likely impact many major industries including gaming, education, healthcare, fitness, e-commerce, social, mobile, entertainment, technology, real estate and travel to name a few. People can already tour such locales as the Palace of Versailles and Pompeii in 360 degrees from home. Now they can watch live orchestras, attend big sports events and walk virtually through an art gallery! The possibilities are endless!
BUERGY will be showing off a slate of 360-degree videos in the next months, so be sure to come back here again.
BUERGY is a creative studio from Switzerland. We sit in the sweet spot between design, visual art and communication.
BUERGY's work encompasses high-end digital design and interactive experiences, graphics and identity, exhibitions, installations and communication design. We believe that creative work cannot happen without passion, intelligence and personal commitment. And this is demonstrated by a portfolio that spans two decades and a wide range of clients from all industries. They all value the lean company structure which enables them direct access to quality work and efficiency while avoiding bureaucracy.
The company is based on a passion for ideas and works as a multi-disciplinary creative studio. While our range of activities constantly evolves, BUERGY's ethos does not: Our ambition is to create kick-ass ideas, solid concepts and awesome designs which truly engage audiences - regardless of touchpoint, media or discipline. A network of specialists combines our creative work with rock solid execution. We are a super small studio; but we are to small to fail. And we believe in quality over quantity. If you like what you read here, you should get in touch.
The services I provide with confidence.
They are not pretty - but pretty awesome.
They are all awesome. Seriously!
Work with BUERGY and get it done.
The author reserves the right not to be responsible for the topicality, correctness, completeness or quality of the information provided. Liability claims regarding damage caused by the use of any information provided, including any kind of information, which is incomplete or incorrect, will therefore be rejected.
The author is not responsible for any contents linked or referred to from his pages - unless he has full knowledge of illegal contents and would be able to prevent the visitors of his site from viewing those pages. If any damage occurs by the use of information presented there, only the author of the respective pages might be liable, not the one who has linked to these pages.
The author intended not to use any copyrighted material for the publication or, if not possible, to indicate the copyright of the respective object. The copyright for any material created to showcase the projects is reserved to the respective client and their further relations. Any duplication or use of objects such as images, concepts, sounds or texts in other electronic or printed publications is absolutely not permitted without the author's agreement.
The use of published postal addresses, telephone or fax numbers and email addresses for marketing purposes is prohibited, offenders sending unwanted spam messages will be punished.
This disclaimer is to be regarded as part of the Internet publication which you were referred from. If sections or individual terms of this statement are not legal or correct due to your geographical location, the content or validity of the other parts remain uninfluenced by this fact.
This web site may provide links to third-party Web Sites as a service to the visitors. These Web Sites may operate independently from BUERGY. In addition, some of the content appearing to be on this site is in fact supplied by third parties, for example, in instances of framing of third- party Web Sites or incorporation through framesets of content supplied by third-party servers. BUERGY cannot control and is not responsible for the information collection, accuracy and privacy practices of such third-party Web Sites, which certainly differ from those of this site.
BUERGY GmbH understands the importance of protecting children's privacy, especially in an on-line environment. However, we cannot ensure that the content shown on this website suits. Therefore, the site is not intentionally designed for or directed at children 13 years of age or younger, and BUERGY will not intentionally collect or maintain information about anyone under the age of 13.
If you have any questions about this Privacy Notice, please feel free to email at: firstname.lastname@example.org.
Switzerland, January 1st 2018.